We’re used to advertisers going all out in their Super Bowl ads, and this year’s Mercedes spot doesn’t disappoint, offering up cameos from Willem Dafoe, Kate Upton, and Usher, all set to the soundtrack of the Rolling Stones‘ ‘Sympathy for the Devil.’

The commercial concerns the spiritual crisis faced by a young man who gets caught eyeballing the new Mercedes CLA by the Devil (played by Dafoe, of course), who offers him the car — and everything that goes with it, which includes cozying up to Upton, out-dancing Usher, and just generally having the keys to a sweet ride — in exchange for his soul.

But just in the nick of time, our car-lusting hero is saved by the revelation that the CLA starts at just under $30,000, prompting him to look his tempter in the eye and shrug, “Thanks — I think I got this.” All things considered, it’s far from the flashiest or most memorable Super Bowl ad, but it makes its point with speed and a sense of humor, not to mention plenty of star power — and, of course, a killer soundtrack.

You can see the ad on my facebook page by clicking here.




January 31, 2013 at 9:40 pm | Kevin Machado, On Air | No comment