In the first full month since Elisabeth Hasselbeck joined Fox & Friends, the show has seen some significant ratings increases. Compared to the third quarter of 2013, the show was up 16% in total viewers (from 1.058M in Q3 to 1.226M 9/16-10/11) and 22% in the key 25-54 demo (from 236K to 289K).
The show continues to dominate its morning show competition on CNN and MSNBC, with Fox & Friends regularly coming out ahead of New Day and Morning Joe in both total viewers and the demo. Just last week the Fox show had its highest rated week for the entire year in the 25-54 demo (excluding the week of the Boston Marathon Bombing).
While Hasselbeck’s new position certainly seems secure on Fox & Friends, her replacement on The View, Jenny McCarthy, may not be as safe. Radar Online quoted an anonymous production source Monday who said “ABC has begun doing deep research on Jenny’s work on the show and the initial findings are that viewers want to tune out the second she opens her mouth,” adding, “The data has revealed that she is FAR more off-putting than Elisabeth.”
Earlier in the year, before the shakeup that moved Hasselbeck to Fox and McCarthy to The View, the show conducted research that showed Hasselbeck and now former host Joy Behar were too “polarizing” for The View’s audience.
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