What a way to advertise!  Fast food chain Sonic will unveil plans to steam team logos onto burger buns, they’ve got deals with universities in Oklahoma, Texas and Louisiana. stamp college team logos on hamburger buns. For Sonic, which mostly relies on regional sales appeal, the bun logos are a bid to solidify local appeal and raise eyebrows.”We’re a gathering spot in many smaller communities,” explains James O’Reilly, chief marketing officer at Sonic, which has 3,500 locations in 44 states. “This will generate a lot of buzz.  I like the idea.  What do you think?  Ads on your buns (hamburger bus)!  Face Book here.

 

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August 22, 2013 at 4:04 pm | On Air, Vic Slick | No comment