The Jonas Brothers – consisting of Joe Jonas, Kevin Jonas and Nick Jonas — have teamed up with Lenovo and Intel for a virtual at-home concert. The virtual event, which takes place on Dec. 3, will give North American audience “control over the show’s visuals through real-time interactions.”
The Jonas Brothers said in a statement: “We always say this but we truly have the best fans and we’ve been looking out for opportunities to get them creatively involved. The Lenovo partnership is a way for us to work with them on a new level, as they will have direct input into an upcoming immersive experience – from helping design merchandise to curating our setlist. With artist’s tours currently on hold, we are looking forward to getting back together to perform and providing a little extra happiness during the holiday season.”
Fans can vote on the setlist via the live comments section and use custom hashtags that trigger real visual effects on the screen. Viewers can also choose between different camera angles and unlock a digital memento to share on social media.
Between now and Oct. 21, creators are “encouraged to submit their designs for the various immersive experience visuals and merchandise on a custom microsite created for the campaign” at LenovoYogaCreatorsContest.com.
Jonas Brothers Announce Immersive Virtual Fan Inspired Concert
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