Primary Wave Acquires Stake In James Brown’s Assets For Estimated $90 Million


Primary Wave Music has announced a partnership with the estate of the late music legend James Brown.

The publisher has acquired a stake in Brown’s publishing, master recording income stream, and name and likeness rights for an estimated $90 million.

Primary Wave announced that they will also continue a partnership with the estate, which will include several projects related to The James Brown 2000 Trust, which was established in 2000 by Mr. Brown for charitable and educational purposes.

The estate will now have access to Primary Wave’s entire marketing team, digital team, publicity department, branding team, and publishing infrastructure which includes licensing and synch opportunities.

Included in the deal are some of Brown’s most legendary hits, such as “Papa’s Got a Brand New Bag,” “I Got You (I Feel Good),” and “It’s a Man’s Man’s Man’s World.”

One of the first ten inductees to the Rock & Roll Hall of Fame, Brown died on December 25, 2006.

(Photo: Heinrich Klaffs)

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